The Case Study article: Individual Investors as Information Seekers by Elizabeth M. MezickJournal of Business & Finance Librarianship, Vol. 7 (1) 2001from: http://illiad.lib.hku.hk/illiad/pdf/291478.pdf
This case study is conducted at the National Association of Investors Corporation (NAIC) Investors fair held in New York in October 1999. The objective is to determine the effect of electronic resources and the internet upon the way individual investor acquire information.
The researcher first initiated the expectation on the answer to 3 questions:
1. What are the information needs of today's individual investor?
2. What information sources are used by individual investor to meet those needs?
3. In what format is the information being obtained?
The researcher then reviews previous and related field research. Those include the findings of Atkinson, Baldwin, Kuhlthau, Chang and Munroe to see whether there are any new findings.Data is collect through sending questionnaire to the member of NAIC, which is the largest association of investment clubs and individual investor in US. Totally 337 questionnaire were distributed and returned of 99, and 96 of them are suitable for processing. Responses were code and analyzed using Statistical Package for the Social Sciences (SPSS) software.
This case study found that investor makes significant use of print resources, especially narrative print materials such as newspaper and magazine rather that internet. Also internet is used as a supplement to other resources. The result showing a hit that internet become more popular in the future and it should educating the user more about internet.
3 条评论:
Thank you for your introduction. :)
It seems like a quantitative survey rather than a qualitative case study?
Becuase the paper seems concentrated on generalizing numberical data, not on individual situation and feeling etc.
Thank you, Andrew.
Yeah, I think we may have wrongly selected the paper. After all, the study focus on a problem with the research questions. We analysis the paper and summarized it.
We may try to find a right one and do the task again if there is any opportunity.
Thanks a lot for your comment. It is really helpful.
In my opinion, it may be a mixed one if the target group is confined to the members of NAIC.
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